Bitcoin Suisse to Move Up to 60 Zug Jobs to Bratislava or Vietnam

Unoccupied desks and pulled blinds inside a modern Zug financial office at dusk

Bitcoin Suisse is preparing to move as many as 60 roles off its Zug headquarters as the crypto financial services firm shifts its focus toward international wealth management, according to Decrypt.

Staff were briefed at a town hall on Friday morning. The exact number of cuts will be settled after a 10-day consultation, though the first layoffs will land before year’s end, Decrypt reported, citing an interview Group CEO and co-founder Andrej Majcen gave to Swiss financial publication Finews.

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Key facts

  • As many as 60 positions at the Zug headquarters are being relocated abroad, with back-office and administrative roles hit hardest.
  • The affected functions are to shift to Bratislava, Slovakia, or to Vietnam, where Bitcoin Suisse intends to build out a new location in the coming years.
  • The first layoffs take effect before year’s end, with the final count decided after a 10-day consultation.
  • Cointelegraph reported the restructuring could affect up to 60 of the company’s roughly 120 Swiss positions.
  • Majcen said the move is cost-driven, not tied to the current crypto downturn, and that Zug stays the headquarters with the Bitcoin Suisse name unchanged.

A Crypto Valley pioneer rewrites its remit

Founded in Zug in 2013, Bitcoin Suisse made its name in crypto trading and custody before branching into staking and lending. The company now wants to serve wealthy private clients, family offices and institutional investors with services that reach past digital assets.

Majcen framed the staffing change as a geographic rebalancing. “In the past, our focus was primarily on Switzerland. Now, international growth is our priority,” he told Finews, describing a plan to convert the firm’s crypto expertise into wider wealth and asset management. He said the same services can be delivered far more cheaply in Bratislava and Vietnam, and that the company has enough of a cushion to ride out softer crypto markets. The relocation, he said, is not a reaction to them.

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The regulatory buildout has been underway for a while. Bitcoin Suisse holds a MiCAR license in Liechtenstein and digital-asset and investment licenses in Bermuda, and it received full approval from Abu Dhabi’s regulator over the summer. Cointelegraph noted that in June the firm said it was broadening beyond its home market with a push aimed at institutional clients, family offices, asset managers and high-net-worth individuals. Decrypt and Cointelegraph, working from the same Finews interview, agree on the scale of the cuts, the destination hubs and Majcen’s cost rationale; Cointelegraph alone supplies the comparison against the firm’s roughly 120 Swiss roles. Neither report names roles beyond back-office and administrative functions.

Why it matters

The cuts land on Zug, the town that gave Switzerland’s crypto cluster its “Crypto Valley” label and where Bitcoin Suisse has been one of the longest-running names. Up to half of the local headcount moving to lower-cost hubs signals how much of a crypto-native firm’s cost base sits in Swiss back-office work rather than in trading, custody and advisory staff. For employees in administrative and operations roles, the practical horizon is the consultation period and the end of the year. The company says it is still open to acquisitions in Switzerland, so the Zug footprint is shrinking in headcount rather than disappearing.

What to watch

The 10-day consultation will fix the final number of affected roles, and the first departures are scheduled before year’s end. How quickly the Vietnam location is built out, and whether the Liechtenstein, Bermuda and Abu Dhabi licenses convert into booked wealth-management mandates, will show whether the pivot delivers the international revenue Majcen is chasing.

This article is not financial advice, and crypto and digital-asset markets remain volatile and uncertain.

Jackson Lee

Written by

Jackson Lee

Jackson Lee covers Bitcoin and Ethereum markets at CryptoNewsInsights, tracking price movements, network developments, and ecosystem news.

Reported by decrypt.co.

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