Gala Games Joins Forces with the White House for the Easter Egg Roll – A First for Crypto
In a groundbreaking moment for the cryptocurrency and blockchain industries, Gala Games has become the first crypto company to partner with the White House for the annual Easter Egg Roll, a cherished tradition held on the South Lawn. This exciting partnership, revealed in April 2025, highlights how blockchain is starting to blend with mainstream events. It’s a big moment for Gala Games, showcasing its vision and the strength of GalaChain, its very own Layer 1 blockchain. With major partnerships already in place with entertainment giants and iconic artists like Snoop Dogg, Gala Games is bringing something fresh to how tech and entertainment come together, starting with a simple, fun game for everyone at the Easter Egg Roll.
GalaChain: The Backbone of Innovation
At the heart of this partnership is GalaChain, Gala Games’ custom-built Layer 1 blockchain designed to power its expansive entertainment ecosystem. GalaChain is built to handle a lot of transactions quickly and with low fees. It’s a platform that’s easy for developers to use, supporting everything from gaming to music and film, and making it easier for creators to bring their ideas to life. Built on Hyperledger Fabric and powered by a decentralized network of Founder’s Nodes, GalaChain ensures transparency, security, and true ownership of digital assets for users. Its versatility and scalability make it the perfect foundation for Gala’s ambitious projects, including this unprecedented White House collaboration. By integrating GalaChain into the Easter Egg Roll, Gala Games is demonstrating the real-world potential of blockchain technology to enhance community-driven experiences.
A Game for Everyone at the Easter Egg Roll
The centerpiece of Gala Games’ involvement in the 2025 Easter Egg Roll is an interactive, family-friendly game that every attendee can play, accessible via https://easter.gala.games. It’s a simple digital Easter egg hunt, inspired by the real thing. Just a fun way to take part in the tradition, with a bit of blockchain mixed in. Players can collect unique NFTs (non-fungible tokens) as they explore the game, which are securely stored on GalaChain, ensuring true ownership and the potential for future trading or use within Gala’s ecosystem. The experience is designed to be simple and welcoming, free to play and open to everyone, no crypto background needed. It’s a light, family-friendly way to introduce blockchain at an event rooted in tradition
Powerhouse Partnerships with Entertainment Icons
Gala Games’ ability to secure this historic partnership with the White House is no surprise given its track record of collaborating with some of the biggest names in entertainment.The company has been working with big names in entertainment—like DreamWorks Animation, AMC Networks, LG Global and NBCUniversal, building relationships that hint at some pretty serious industry traction. These partnerships have enabled Gala to expand its ecosystem beyond gaming into film, with Gala Film leveraging GalaChain to empower artists and reward fans through NFT-based content ownership. This innovative approach to media distribution aligns perfectly with the forward-thinking ethos of the White House collaboration, showcasing Gala’s ability to bridge traditional entertainment with cutting-edge technology.
Adding star power to its roster, Gala Games has also partnered with legendary rapper Snoop Dogg, a vocal advocate for blockchain technology. In 2022, Snoop Dogg released his album *B.O.D.R. (Bacc on Death Row)* as a collection of NFTs on Gala Music, a decentralized streaming platform powered by GalaChain.
This collaboration allowed fans to own digital tracks and access exclusive rewards, such as a private concert and merchandise, while artists retained greater control over their work.
A Milestone for Crypto and Community
The White House Easter Egg Roll, attended by thousands of families each year, is a symbol of community, joy, and shared traditions.Teaming up with Gala Games brings a modern layer to the event without losing its traditional feel. Gala’s focus on decentralization and giving users more control lines up with the event’s goal of keeping things open and accessible to everyone. The introduction of a blockchain-based game at easter.gala.games not only adds a modern twist to the festivities but also introduces attendees to the possibilities of Web3 in a fun, approachable way.
This partnership is a testament to Gala Games’ leadership in the blockchain space. Founded in 2019 by Zynga co-founder Eric Schiermeyer, Gala has grown into a global force with over 350 employees and a thriving community of 1.3 million monthly active users. Its ecosystem, encompassing Gala Games, Gala Music, and Gala Film, is unified by GalaChain’s robust infrastructure, which continues to attract developers and creators worldwide. The White House partnership is a big step forward, signaling that blockchain technology is ready to play a role in shaping cultural and communal experiences on a national stage.
Looking Ahead
Gala Games is bringing something new to this year’s White House Easter Egg Roll—a playful way to explore blockchain through a digital egg hunt. It’s a first-of-its-kind collaboration, and one that shows how tech can quietly support fun, family-friendly experiences without getting in the way.
The game at easter.gala.com offers a small glimpse of what’s possible when creativity and technology meet. Powered by GalaChain and shaped by collaborations with names like DreamWorks, AMC, NBCUniversal, and even Snoop Dogg, Gala’s approach isn’t about hype—it’s about building moments that feel natural, rewarding, and shared.
The 2025 Easter Egg Roll marks a unique crossover between tradition and tech, and Gala Games is helping make that happen in a way that feels easy, open, and fun.
