Savvy Strategies: How National Chicken Wing Day is Revitalizing Post-Pandemic Restaurant Sales
National Chicken Wing Day is more than just a celebration of a beloved snack—it’s a strategic move by major U.S. restaurants to reignite post-pandemic sales and foot traffic. With deals spanning from Buffalo Wild Wings to Popeyes, this day is a golden opportunity for both diners and businesses.
Why National Chicken Wing Day Matters for Restaurants
National Chicken Wing Day, celebrated on July 29, has become a cultural phenomenon. Americans consume over 1.2 billion servings of chicken wings annually, making it a prime opportunity for restaurants to attract customers. This year, chains are rolling out aggressive promotions to boost sales and foot traffic, critical metrics in the post-pandemic recovery phase.
Top Restaurant Deals to Watch
- Buffalo Wild Wings: Six free wings with any $10 order (app code: FREEWINGS).
- Zaxby’s: Buy-one-get-one-free boneless wings for rewards members.
- Wingstop: Five free wings in any flavor with a qualifying purchase.
- Popeyes: Free six-piece bone-in wings for online or in-store orders.
- 7-Eleven: BOGO deal on eight-piece boneless wings for loyalty members.
Post-Pandemic Strategies Behind the Deals
Restaurants are using National Chicken Wing Day to address two critical post-pandemic challenges: declining foot traffic and the need for digital integration. Chains like Applebee’s and Hooters are emphasizing dine-in offers to drive physical visits, while others like Wingstop and Popeyes are leveraging apps and delivery platforms to expand their reach.
Actionable Insights for Diners
To make the most of these promotions, diners should:
- Check restaurant apps for exclusive codes and deals.
- Join loyalty programs for member-only offers.
- Combine dine-in and takeout options to maximize savings.
FAQs
Q: When is National Chicken Wing Day?
A: It’s celebrated annually on July 29.
Q: Are these deals available for delivery?
A: Some offers are dine-in or takeout only, so check the terms before ordering.
Q: Do I need to join a loyalty program to access deals?
A: Many promotions, like Zaxby’s and 7-Eleven, require membership for the best offers.
Q: How long do these promotions last?
A: Most run through July 29, but some, like Popeyes, extend into early August.
