Urgent Recall: High Noon Vodka Seltzer Mislabeled as Celsius Energy Drink

In a shocking mix-up, High Noon has issued a voluntary recall of its vodka seltzer after some cans were mislabeled as Celsius energy drinks. This alarming error could lead to unintentional alcohol consumption, posing serious risks. Here’s what you need to know.

High Noon Recall: What Happened?

The FDA confirmed that specific 12-packs of High Noon Beach Variety vodka seltzer were incorrectly packaged in Celsius energy drink cans. The error stems from a shared packaging supplier, leading to empty Celsius cans being used for High Noon products. This mislabeling affects two production lots distributed in eight U.S. states.

Affected Products and Lot Codes

• High Noon Beach Variety 12-packs with lot codes L CCC 17JL25 and L CCC 18JL25
• Celsius-labeled cans with lot code L CCB 02JL25

States Impacted by the Recall

The mislabeled products were distributed in Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia, and Wisconsin between July 21 and July 23, 2025.

Safety Concerns and FDA Warning

The FDA emphasized the risk of “unintentional alcohol ingestion” by consumers expecting a non-alcoholic beverage. No illnesses or adverse events have been reported, but the potential for harm remains high.

What High Noon and Celsius Are Doing

E. & J. Gallo Winery, High Noon’s parent company, stated that the affected batch is a small portion of production. They are working with the FDA, retailers, and distributors to remove the mislabeled cans swiftly. High Noon has provided a customer contact email for inquiries and refunds.

Why This Recall Matters

This incident highlights the critical need for supply chain accuracy in food and beverage manufacturing. Mislabeling alcoholic products as non-alcoholic is rare but raises significant safety concerns.

Frequently Asked Questions (FAQs)

What should I do if I have a mislabeled can?

Dispose of the product safely and contact High Noon for potential refunds.

Are there any reported illnesses from this mix-up?

No illnesses or adverse events have been reported so far.

Which states are affected by the recall?

Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia, and Wisconsin.

How did this labeling error occur?

A shared packaging supplier mistakenly used empty Celsius cans for High Noon vodka seltzer.

Is this recall affecting all High Noon or Celsius products?

No, only specific lots of the High Noon Beach Variety 12-packs are affected.