Phenomenal Success: Snoop Dogg NFT Collection Sells Out on Telegram
Are NFTs back? The crypto world is buzzing after a remarkable event on the Telegram platform. American rapper Snoop Dogg launched a digital collection that defied recent trends, selling out almost a million tokens in just 30 minutes. This significant sale, powered by the TON blockchain, has sparked conversations about the state of the NFT market.
Snoop Dogg NFT Launch on Telegram
Snoop Dogg’s latest venture into the digital collectible space involved a collection of nearly 996,000 non-fungible tokens (NFTs) released as ‘Telegram Gifts’. Inspired by Snoop’s signature style, these digital items generated $12 million in sales. Telegram founder Pavel Durov highlighted the speed of the sell-out and announced that blockchain minting and the secondary market would go live in 21 days.
The collection featured a variety of digital items:
- Vintage cars
- Swag bags
- A digital dog
- Marijuana-related objects
- Various other items and symbols
Telegram Gifts function as animated images displayed on a profile or converted into the platform’s in-app currency, Stars.
What Does This Mean for the NFT Market?
The rapid sale of the Snoop Dogg NFT collection comes at a time when the broader NFT market has faced challenges. Data shows a significant decline in sales volume and transactions over the past year and recent months. For example, Q1 2025 saw volumes drop to $1.5 billion from $4.1 billion the previous year, and the last 30 days recorded a 41% decrease in sales volume.
Despite these figures, the success of Snoop’s collection is seen by some as a positive indicator. An X user named Zenith, who works as the NFT lead at TON, suggested this event “could be the start of a new NFT Narrative.” While acknowledging it might not definitively signal a market-wide rally, the unique utility of Telegram Gifts – the ability to display them on a profile – is seen as a strong point. This utility could encourage other brands and Web3 projects to explore similar launches on Telegram.
Snoop Dogg’s History with NFTs and TON Blockchain
Snoop Dogg is not new to the NFT space. He has been involved since their rise in popularity around 2021. Past projects include the Snoop Dogg Passport Series in June 2023, which offered holders access to exclusive content, and the Doggies NFT collection launched in partnership with The Sandbox metaverse in February 2022.
This latest collaboration leverages the TON blockchain, a platform increasingly focusing on integrating Web3 features into Telegram. The partnership highlights the potential for large-scale NFT distribution and adoption within a massive existing user base like Telegram’s.
Could Telegram NFT Gifts Spark a Trend?
The question remains whether the success of the Snoop Dogg Telegram NFT launch is an isolated event or a sign of broader potential. The TON NFT lead speculates that the unique profile utility of Telegram Gifts might attract other notable brands or Web3 IPs. The ease of access and distribution through a popular messaging platform like Telegram could lower the barrier to entry for new NFT users, potentially driving future adoption and activity in the NFT market.
In summary, Snoop Dogg’s swift sell-out of nearly a million NFTs on Telegram is a significant moment for the digital collectible space. Powered by the TON blockchain, this event generated substantial sales and has ignited optimism among some observers, who hope it could signal renewed interest and a fresh narrative for NFTs, potentially paving the way for more celebrity and brand collaborations on the platform.
