Corporate Bitcoin Adoption: Businesses Lead $16 Billion Buying Spree in 2025

Hold onto your hats! While much attention has been on Bitcoin ETFs and individual traders, new data reveals a surprising leader in the 2025 buying race: businesses. This surge in Corporate Bitcoin Adoption is reshaping the market landscape faster than many anticipated.
Who is Driving Business Bitcoin Buying?
According to research from Bitcoin investment firm River, corporations and businesses have emerged as the largest net buyers of Bitcoin so far this year. They’ve significantly outpaced other investor categories like exchange-traded funds and retail investors. The total growth in corporate Bitcoin holdings has reached an impressive 157,000 BTC, valued at roughly $16 billion at current market prices.
Leading this charge is Michael Saylor’s MicroStrategy. The firm accounts for a substantial 77% of the reported growth in corporate Bitcoin holdings. However, it’s not just the big players. River notes they are seeing businesses across various industries adopting Bitcoin.
How Corporate Bitcoin Adoption Stacks Up Against Other Investors
Comparing the buying activity reveals a clear trend:
- Corporations/Businesses: +157,000 BTC ($16 billion)
- ETFs: +49,000 BTC ($5 billion)
- Governments: +19,000 BTC
- Retail/Individuals: -247,000 BTC (Decline in holdings)
This data highlights a significant shift, with businesses accumulating Bitcoin while retail holdings have decreased.
Exploring the Rise of the Bitcoin Treasury Strategy
The overall growth in business ownership of Bitcoin has been dramatic, increasing by 154% since 2024. Businesses across various sectors are implementing a Bitcoin Treasury Strategy, adding the digital asset to their balance sheets. River’s data on their own clients breaks down the industry participation:
- Finance and Investment: 35.7%
- Tech Firms: 16.8%
- Professional and Consulting: 16.5%
- Others (Real Estate, Non-profits, Consumer/Industrial, Healthcare, Energy, Agriculture, Transportation): Remainder
Recent notable corporate purchases include MicroStrategy adding 13,390 BTC and Metaplanet increasing its holdings to surpass even El Salvador’s treasury size.
New Bitcoin Investors Joining the Fold
The trend of companies adding Bitcoin to their balance sheets continues to attract new participants. In 2025, newcomers have included video streaming platform Rumble, Hong Kong construction firm Ming Shing, and Hong Kong investment firm HK Asia Holdings Limited.
Reports from Bitwise indicate that at least twelve public companies made their first Bitcoin purchase in Q1 2025. The amount of Bitcoin held by publicly traded companies grew by 16% in this period, adding over 95,000 BTC to corporate portfolios.
What Does Business Bitcoin Buying Mean for Supply?
This significant accumulation by large Bitcoin Investors puts considerable pressure on Bitcoin’s finite supply. With only 450 new coins produced by miners daily, high demand from corporations can impact market dynamics.
Market analysts like CryptoQuant CEO Ki Young Ju point out that MicroStrategy’s accumulation rate alone is faster than the total miner output. This creates a situation where demand outstrips new supply, contributing to a potentially deflationary pressure on the asset.
Conclusion: The Corporate Shift
The data is clear: businesses are no longer on the sidelines but are actively leading Business Bitcoin Buying in 2025. Driven by firms like MicroStrategy and increasingly adopted across diverse industries as part of a strategic treasury approach, this trend signifies a maturing market where corporations view Bitcoin as a valuable asset. This corporate embrace has profound implications for Bitcoin’s supply dynamics and its path towards broader mainstream acceptance.