Amazon brings new sizes and a cheaper model to its lineup of Fire TVs

Since Amazon first introduced its Alexa voice assistant in 2014, the corporation has been hard at work incorporating the technology into as many products as possible, including anything from microwaves and thermostats to earbuds and wall plugs.

As part of its efforts to strengthen its position in the smart home market, Amazon is putting a greater emphasis on its initiative to integrate Alexa into as many products as possible, including televisions.

In 2021, the company held an event to unveil its first TV sets, which users can control by voice using Alexa. The event took place at a hardware event. Amazon followed up that launch with another one on Wednesday, during which it added a cheaper model to its array of Fire TVs as well as three new sizes of its OLED TVs.

Amazon’s hardware chief, Dave Limp, said in an interview that smart TVs are the main part of the firm’s Fire TV business, which also includes the Fire TV Cube, a streaming box, and streaming sticks with Alexa.

Amazon further added they had sold more than 200 MN Fire TV devices worldwide, up from 150 MN last January.

But as Amazon places a greater emphasis on televisions, the firm runs the danger of customers abandoning their Echo smart speaker, which was first introduced in 2017 and quickly became a phenomenon in the domestic market. Limp got rid of the speaker in his living room.

To establish its roots in the hypercompetitive smart TV market, the firm is finding a selling point beyond movies and TV shows and offering all the streaming facilities. Amazon is looking forward to transforming into an extra-large smart display.

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