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Thanksgiving Revenue down Sharply Due to Decline in Mainstream Viewers

Despite a wide selection of new films, the 2022 Thanksgiving box office was notably lower than in previous years. This was a terrible sign for the rest of the year-end holiday season.

With a domestic gross of $64 million from 4,258 theatres and a domestic total of $367.7 million through Sunday, Black Panther: Wakanda Forever stood out from the crowd as the top-grossing film of the five-day holiday box office chart.

As per the sources, it earned an additional $32.1 million over the actual weekend overseas, bringing its global total as of Sunday to $675.6 million, well beyond the $300 million barrier.

Disney Animation’s Strange World, on the other hand, received a B CinemaScore and $18.6 million opening weekend gross and tanked. That’s the worst debut for the Disney Animation Thanksgiving Movie in recent memory and the first of the Studios film to receive a CinemaScore of A+.

It opened to $9 million from 43 million countries overseas over the weekend, for a total of $ 22.8 Million worldwide. A $180 million pre-marketing budget for the strange world means that it will most likely be a financial loss for the Disney Company.

Thanksgiving is not complete without a Disney animated Film. Even with the ongoing COVID-19 Impact, Encanto nonetheless managed to generate a five-day gross of $40.6 million last year. Plus, in 2019, Frozen 2 made a record $125 million in the five days around Thanksgiving.

Opening just days after Bob Iger was reinstated as CEO of the Walt Disney Co. following the shocking departure of Bob Chapek, whose decision to send PIXAR movies directly to Disney+ during the pandemic was criticized for confusing family audiences and training them to stay home and watch animated films on streaming.

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