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Niko Partners Predicts A Billion Gamers In Asia By 2026

In ten Asian markets, there will be more than one billion gamers by 2026, according to a recent estimate by market research firm Niko Partners.

In accordance with the 2022 Asia-10 Games Market research, India’s market for video games is expected to develop at the fastest rate over the next five years, at 21%.

Niko Partners identifies the Asia-10 markets as the Philippines, Indonesia, Malaysia, Singapore, Thailand, Vietnam, Japan, Chinese Taipei, India, and Korea. Despite a difficult global economy, Niko predicts that PC and mobile gaming will continue to develop strongly over the next five years in these countries.

The Asia-10 PC and mobile game business, according to Niko Partners, is expected to earn $35.9 billion in 2022 and $41.4 billion in 2026.

In comparison to what was predicted for the year 2021, Niko Partners has somewhat reduced the projection for 2022. This is a result of the difficult macroeconomic situation on a worldwide scale, the effects of regulations, and the underperformance of emerging industries like the metaverse, cloud gaming, and blockchain gaming. Growth rates through 2026 will be impacted by the lower 2022 estimate.

India, the Philippines, and Thailand are the countries with the fastest-growing game income and player populations. The most developed markets in the Asia-10 region are Japan and Korea, which account for more than 77% of revenue. Japan’s gaming revenue is dropped 2.6% YoY for 2022, whereas Korea’s is unchanged.

With 396.4 million gamers, India has the second-largest gaming population in the world and accounts for 50.2% of all gamers in Asia 10.

Esports, which made a comeback as a medal sport at the Southeast Asia Games in 2022, cemented its status as an official sport in the area. With outstanding 5G rollouts in numerous areas, coverage in Chinese Taipei, Singapore, Korea, and Japan has significantly improved since last year.

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