In the entertainment business, Gen Z has long been a mystery. But now, most people know about their preferences.
According to recent research from decision intelligence business Morning Consult, the simple answer is minions and Dwayne “The Rock” Johnson.
The full response: Although Generation Z is similar to younger generations in several ways—they both enjoy humor and horror—this group is also very aware of how they use their time and prefers shorter TV shows and feature films. Additionally, they spend less time reading news articles from traditional media outlets.
This generation of internet and social media users, aged 13 to 25, was set to inherit a robust economy with a nearly record-low unemployment rate.
The pandemic then began. Before Covid-19 shut movie theaters and drove customers toward streaming services. Social media entertainment like TikTok studios had trouble connecting with this tech-savvy demographic.
Hollywood is currently rushing to increase output and change to appeal to this newer generation of viewers. And as the youth gets older, it will be crucial for show business to grasp their inclinations.
Applications like TikTok, according to Morning Consult, have also affected how often time Gen Z desires to spend watching TV or going through a movie.
While blockbusters have grown to last longer than three hours, and prestige TV ushered in the era of long-form television, such as the hour-plus long episodes of “Game of Thrones” on HBO. However, Gen Z is rebelling against this trend.
According to reputable sources, Gen Z prefers TV episodes that are 45 minutes or shorter in length. 34% of respondents preferred 30-minute episodes, and 35% described 45 minutes as the optimum runtime. Gen Z stated they love movies that are between 2 and 2 1/2 hours long.
While Netflix and other streaming providers are experimenting with show length, others have gone too far in the opposite direction. Younger audiences like more condensed content. However, the app’s implementation was poor, and it was discontinued after only a few months.